http://www.oakvilletoday.ca/news/article/264759

Find your franchise

Joe White of MatchPoint Franchise Consulting Network explains how

By Ian Holroyd
Business
Jul 02, 2009

Photo by Ian HolroydJoe White, a long-time North Oakville resident has found a passion in helping entrepreneurs find the right franchise.

Navigating the unknown waters towards buying a franchise can be daunting, but long-time North Oakville resident Joe White can be the lighthouse beacon guiding you towards your dreams.

“Franchising has so many different choices to look at,” said White, a consultant with MatchPoint Franchise Consulting Network. “It’s a minefield out there. You have a chance of stepping on something that may not be right for you.”

That’s where Joe and consultants like him come in.

MatchPoint specializes in introducing individual franchise buyers with the franchise opportunity that is best suited for them. Services are provided free to the franchise buyer, helping individuals save both time and money while finding their ideal business. They begin the process by administering a series of tests that profile how their clients “are wired,” pinpointing strengths and personal assets of franchisees.

“Obviously, somebody that’s not very sales oriented isn’t going to be looking at a franchise that has a high sales component,” he said, “or somebody who is very customer service driven isn’t going to want to get into something that doesn’t have that component for them.”

White also takes into consideration his client’s preferences, such as their interests, their likes and dislikes, as well as financial capabilities.

“I know my candidates before I recommend them,” said White. “Before somebody, physically, will even talk to a franchise company, I will have spent any where from 45 hours with them in preparation for that event.”

White understands the landscape of franchising and is familiar with the players, making it easier for his clients to be paired up with the right brand for them.

“The good franchisors aren’t there to sell you a franchise,” he said. “They’re there to find a partner.” He added, “Any franchisor in my inventory, I know them. I know what they are looking for and the kind of people that they have to have.”

According to White, franchising is a positive investment because the franchisor has a proven track record for success. They have experience; a formula that works and can support their franchisee with marketing and knowledge.

“A franchise is never going to be a get rich quick scheme,” he said. “It’s about steady, consistent, go out there every day and follow the program and the rest will happen.”

Joe White is passionate about his work and he genuinely wants to help his clients find something that they can be passionate about as well.

“I want to be their trusted advisor,” he said. “I want them to say, ‘I worked with Joe White; great guy; he’s a real guy doing real things,’ and I want to work with people who are serious about finding it for themselves and ‘It’ being whatever they want.

“At the end of the day, for me, it’s all about the people and I am there for them honestly,” continued White. “I really, really want people to know that I don’t care if they decide on a franchise or not, I care about the decision they are making.”

For more information about MatchPoint Franchise Consulting Network, visit www.matchpointnetwork.com.