We help you enter the world of business ownership by helping you learn as much as you can about franchising - and then help you find the right fit for your skills and needs.
HOW we do this is through gathering information about YOU. We help you do a thorough analysis of exactly what you want out of a business - from the characteristics of your role, to the hours of operation, to the investment and income needs you have, to what you hope to accomplish by owning your own business. We then help you develop your own personal criteria that you can use to evaluate various franchise opportunities. Finally, we introduce you to the right business opportunities that meet your personal criteria.
Best of all, our service is FREE. Just like when you hire a real estate agent, the "sellers," or in this case, the franchisors, pay our fees. But unlike real estate agents, we're really not here to "sell you." Our role is truly that of a consultant, helping you research firms, and learning the right way to buy a franchise -- saving you a whole lot of time and frustration in the process
Developing your Personal Criteria
Our experienced consultants will ask you many questions - all designed to get to know your needs, your desires, and your hopes in a business. The more they know about you, the better they may help you find opportunities that meld with your answers to such questions as:
- What attracts you to owning your own business?
- What makes you think you would be a good franchise owner?
- Have you ever owned a business of your own? What was it? What did you like most about it? Least?
- Given a choice, would you prefer a business model driven by marketing, or driven by direct sales?
- What do you see your role in the business as being? Operations? Sales? Marketing? Administration? Customer Service? Why?
- Where do you want your business to be located? When do you want it to open?
- What are your three greatest strengths? Weaknesses?
- How much capital do you have to start a business with? What assets can you leverage?
- When do you need to start taking a salary from your business?
- Will you have partners? Investors?
- Do you want to build multiple units? Master licenses?
- Will you be involved on a full-time or part-time basis?
These are just a few of the many topics they will discuss with you. After this discussion, they'll evaluate your responses, create your personal criteria checklist, and match your criteria to our select client portfolio.
Our Select Client Portfolio
There are over 3500 franchise companies in the marketplace. If you have never evaluated a franchise company before, it can be an ominous task. Most people tell us they don't even know where to begin, or what questions to ask. It is also easy to lose your objectivity, as you can get caught up with the "glitz and glamour" of a brand or idea. Without the guidance of an experienced person who is NOT beholden to any one franchise company, you can waste a lot of time, money, and effort - or worse, make expensive mistakes.
For all of these reasons, we do the homework for you. We represent all kinds of franchise opportunities - across a wide investment range -- ranging from business-to-business, to specialty retail, to specialty food, to automotive, to technology, to in-home services. We pre-screen each franchise company, before we would even represent them to you - and this saves you from trying to sort through literally thousands of potential choices. Only a few hundred companies that have met our select client criteria find their way into our portfolio. We study the franchise's litigation and performance track records and the strength of their management, we speak with their owners regarding their performance and satisfaction levels, and we evaluate the franchise's product or service. And only then, if they match YOUR criteria and ours, do we introduce them to you.
The Right Match for You
Our consultants will discuss the brands with you that have matched well with your chosen criteria, and IF one or more companies command your interest, then we will contact each company on your behalf and they will, in turn, then contact you to provide specific information about their business.
Our consultants further prepare you for each franchise company interview you undertake. As all franchise companies want their owners to succeed, these companies will be seeking to know more about you at the same time you will be learning about them. And, these "personal appearances" before company executives are very important. We can help you make a positive first-and lasting-impression.
Our ultimate intention is to help you be as informed as possible about making a decision. With MatchPoint, both you and the franchise company you are researching can "meet" in an easy, professional environment, exchange information, and get all of your questions answered.
So that's it - that's how our service works for you. Many, if not most, franchise owners find happiness in a business that they would never have selected by themselves without the assistance of an outside resource service such as MatchPoint.
The Next Step
You will decide which company's franchise -if any-best meets your needs, desires, interests, resources, professional objectives, and personal goals. If you are successful in being awarded a franchise, we celebrate!
If you think you're ready for business ownership, all you have to do is get started.